"According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 -- the most severe percent decline since the association started measuring advertising expenditures in 1950. "
-- Editor & Publisher
Funny. The headline of the NAA press release: "Online newspaper advertising jumps 19% in 2007".
my stupid math says that's about a $3.5 MMM decrease in ad rev. $4 MMM decrease printed + $.5 MMM increase web. The mercury is slipping through their fingers.
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