Bad Print Ads Lead to Magazine Ad Slump

An interesting even if belated thought: magazine ad pages are down this year, and the reason might be that most magazine ads suck. "Their print advertising isn't pulling, so they're shooting the messenger [media] rather than aiming the gun at their own ads."

"The automotive category has one ad after another showing back views of cars going through mountains. If you took the logos away, you wouldn't know what car it is."
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