Ads On Phone Triggered By Spoken Words

NY Times: "Pudding Media, a start-up based in San Jose, Calif., is introducing an Internet phone service today that will be supported by advertising related to what people are talking about in their calls. A conversation about movies, for example, will elicit movie reviews and ads for new films that the caller will see during the conversation. Pudding Media is working on a way to e-mail the ads and other content to the person on the other end of the call, or to show it on that person’s cellphone screen."

The company explains: "The Pudding Media platform utilizes advanced voice-recognition and language analysis technology to understand when pre-determined keywords are spoken. All of this is automatic and without human involvement. Your conversation is not recorded or stored. Pudding determines keywords that indicate the things you may be interested in, including sports terms like football, soccer, basketball, and baseball. Keywords might also describe places like New York, Dallas, or Los Angeles. Or they might indicate other interests and activities like movies, plays, vacations, or flowers."
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