Funny to watch the information move around. The Hanger Network has been around for a while and got written up on this blog two years ago, but it seems the mainstream media people are just taking notice. Boston Herald from a few days back: "The Hanger Network is rolling out a campaign for shirt-maker Van Heusen by distributing environmentally friendly hangers to dry cleaners from Boston to Manchester, NH. Those commercialized hangers will be used to hang customers shirts, suits and dresses."
As with any other creative media planning exercise, the challenge is to figure out what message would fit best this particular medium. Van Heusen shirts are a good product match but the execution is not taking the full advantage of the contextual opportunities.
