Trendhunter wrote in to point out Marc Babej's latest column in Forbes about how Madison Ave embraces pornography. He sites a few interesting examples, among which is the Shai video and concludes by saying that "for fashion or lifestyle brands with well-defined audiences, X-rated ads may well be worth the risk."
I posted about Shai porn failing to move goods before, but a quick reminder here: the degree to which an ad can incorporate porn it's not only about brand image and how well a particular porn execution fits the boundaries of popular tolerance. It's also about a simple fact that when people are excited by the nakedness they tend to overlook the brand message.
