Unisys Targets Execs With Personalized Magazine Covers

Here's advertising that borders on stalking, or maybe it's one of those a life-imitates-art things inspired by the The Minority Report. It's also something I actually suggested five years ago when I was working in a B2B company.

WSJ: "Around 20 high-ranking executives at corporations such as Subaru of America, DHL, Citigroup and Northwest Airlines will get a surprise when Fortune magazine arrives on their desks this week. Each will find his or her own face gracing the cover. The covers are one-of-a-kind mock-ups wrapping the actual Fortune edition. Unisys is sending the magazines to get the attention of executives -- mostly chief information officers -- responsible for making buying decisions about their companies' technology products and services.

To reinforce the message, Unisys is placing billboards and outdoor signs -- albeit without information-chief portraits -- close to the executives' offices. Some ads will even appear on video screens in the elevators of their office buildings.

To guarantee the executives in question would see the billboards erected near their offices, field teams from PHD tried to figure out how they might commute to work. In some cases, such as around Citigroup's building on Lexington Avenue in New York, PHD staffers even scoped out local coffee shops and eateries to see where an executive might grab a sandwich."
-- via AdJab
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