Commentary: The Future of Advertising

The summer issue of Strategy+Business came out with "A Field Guide For The New Marketer." It's big and juicy and I'm still working on it, but one quote from an article on the future of advertising by Booz Allen Hamilton executives begs to be lifted: "Does that mean gloom and doom for the rest of us? Hardly. These can be glorious times for media companies and marketers that are capable of change." Free registration required to read; passwords for the lazy available on bugmenot.

-- via emergic
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