![](http://photos1.blogger.com/blogger/353/70/320/burger_king_spin.jpg)
Burger King came up with an interesting solution to the paradox of choice (see a great book) where an increase in number of options beyond a certain point leads to decreasing sales because of the difficulty consumers have in reaching a decision. To their confused patrons, the King suggests they spin a wheel and leave the lunch to chance.
-- via advertka