Commentary: Future Media Design

MediaPost talks to Dale Herigstad on the future of media design. Herigstad is the creative director and cofounder of Schematic, a company that designs media interfaces, and a research fellow at Ball State Uni's Center for Media Design. Most famously, Herigstad has developed the prototype for the gestural navigation interface in Minority Report (see an earlier post on the actual tech).

A quote: "The biggest mistake the media industry and Madison Avenue make when they think about media design, Herigstad maintains, is looking at the experience through their own eyes, as opposed to consumers."
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