Stoli Advertises on High-Tech Juke Boxes

stoli advertises on jukeboxes

"Stolichnaya is using broadband-connected Ecast jukeboxes in bars to survey vodka drinkers. The spirits marketer has launched a high-tech campaign of polling ads within the digital-music-playing machines in seven major markets. The company believes the method may be more effective than Internet ads in reaching its target audience of males ages 21 to 29."
-- Ad Age
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