Kraft Puts Recipes on iPod

A new marketing application from Kraft is leveraging the iPod beyond podcasting. iPod owners can download the company's "Greatest Hits of Summer" widget that can carries a library of over 100 Kraft-inspired recipes.

"The download offers grilling ideas, desserts, and additional recipes featuring Kraft ingredients. Users can browse recipes using the iPod's scroll wheel and look up ingredients while at the grocery store."
-- ClickZ

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