Arbitron Tracks Out-of-home Viewing

"Arbitron Tuesday claimed a TV industry first, providing electronic measurement of out-of-home TV viewing in Houston, where it is conducting an extensive field trial of its new portable people meter ratings system. Not surprisingly, Arbitron said the data showed that out-of-home viewers were "a significant percentage of the audience" for the program it tracked: NASA's July 26th launch of the space shuttle."
-- Media Post, press release
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