Shadow Ads




Shadow advertising comes back into focus with an article in The Philadelphia Inquirer (use name/password: realcities@r.com/realcities to read) and a long post at Editors Weblog. Nothing new, really; it's mostly about the discussion on crossing the thin line between content and ads, and such. The good news is that editors are becoming more receptive to shadow deals.
-- Image credit: AdRants.
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