Bluetooth Advertising Stirs Controversy

"Bluetooth marketing uses the short-range network Bluetooth to send messages to consumers' cell phones within range of the originating equipment, be that a Bluetooth server or another Bluetooth-enabled mobile phone.

Nokia is to launch one of the first mobile video Bluetooth marketing campaigns in the UK - even as the channel courts legal controversy. Lawyers, trade bodies and agencies have expressed concerns over the status of Bluetooth marketing, with such communications being seen as spam by consumers."
--New Media Age
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