![](http://photos1.blogger.com/img/98/2298/320/other_advertising.jpg)
"By covering categories such as out-of-home, captive audience, place-based, transit, peer-to-peer, in-store, mobile technology and guerrilla, Other Advertising focuses on what the Universal McCann Report identifies as over 15% of the total advertising dollars spent in 2003." To be launched by AdWeek next Monday.
Also consider:
PROMO Magazine
Madison+Vine