"Other Advertising" Focuses on Alternative Ad Media

"By covering categories such as out-of-home, captive audience, place-based, transit, peer-to-peer, in-store, mobile technology and guerrilla, Other Advertising focuses on what the Universal McCann Report identifies as over 15% of the total advertising dollars spent in 2003." To be launched by AdWeek next Monday.

Also consider:
PROMO Magazine
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