Press release: "KFC is placing the mouth-watering aroma of Kentucky Fried Chicken directly into the corporate halls of America. As part of the program, KFC has teamed up with mailrooms across the U.S. to secure the ultimate product placement - right outside your office at lunchtime!"
To promote the $2.99 meal, KFC is sending it out on "a mail cart through the halls, thus enticing employees to smell and be interested in enjoying the meal for lunch." (Weber Shandwick via email)
Earlier:
Giant KFC Logo Seen from Space
KFC Creates TiVo-Proof Ad
KFC Claims Secret-Message Ad Successful
KFC Edits YouTube Clips into Spot
