Advertising Lab: future of advertising and advertising technology

Halo 3 ARG Post-Mortem

A short post-mortem for the fairly low-key "Iris" ARG campaign to promote the upcoming Microsoft's Halo 3 title. The release of Halo 2 in 2004 was pushed by the widely popular "I Love Bees ARG" (via ARG Net, via Clickable Culture).

An interesting piece of technological innovation: "The campaign's third episode featured a cell phone ring tone that unlocked a 3-D animation on Halo3.com when played into a microphone-equipped PC."

| Subscribe to feed | Read more about in-game