Interactive Window Shopping - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

Blog on the future of advertising and media technology.

Interactive Window Shopping

Monday, August 20, 2007


image: USA Today

Ralph Lauren's interactive shopping window display made a big splash upon arrival last summer and apparently has been in use throughout the year in different locations (Manhattan, Chicago, London). Wonder if anyone has actually bought anything using the application: the physical store is right there, after all. Would it work if installed at bus shelters and selling home-delivered groceries?

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  1. 2 comments: Responses to “ Interactive Window Shopping ”

  2. By Herbert on 20/8/07 9:11 PM

    That looks like tennis great Boris Becker window shopping at the Ralph Lauren store.

  3. By Tarwin on 22/8/07 9:45 PM

    I've been seeing these kind of displays for over a year now at many real estate agents, for browsing their "stock".




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