Discovering False Memories of Logos

"Guess the Logo" is a little multiple-choice test where you have to choose the correct layout of logos you see almost daily. What would it mean if the overwhelming majority of players chose, say, #6 instead of the correct #4?

This exercise is similar to the experiment in Austraia a few years ago where respondents where asked to hand-draw famous logos.


  1. It would mean the alphabet suddenly was half the size of before (A->N vs. A->Z).

    Fun stuff.

  2. Ha! Never noticed the a-z connection before. It all makes sense now.


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