Discovering False Memories of Logos - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

Blog on the future of advertising and media technology.

Discovering False Memories of Logos

Monday, August 20, 2007



"Guess the Logo" is a little multiple-choice test where you have to choose the correct layout of logos you see almost daily. What would it mean if the overwhelming majority of players chose, say, #6 instead of the correct #4?

This exercise is similar to the experiment in Austraia a few years ago where respondents where asked to hand-draw famous logos.

Related Posts:



  1. 2 comments: Responses to “ Discovering False Memories of Logos ”

  2. By Brandon on 21/8/07 5:24 AM

    It would mean the alphabet suddenly was half the size of before (A->N vs. A->Z).

    Fun stuff.

  3. By Ilya Vedrashko on 21/8/07 2:59 PM

    Ha! Never noticed the a-z connection before. It all makes sense now.

Related Posts Widget for Blogs by LinkWithin




Advertising Lab is a blog about the future of advertising and advertising technology, launched in 2004. Join over 10,000 other readers and subscribe to full feed.

Home - Advertise - Subscribe - Contact - About