"KFC Corporation today became the world's first brand visible from outer space by unveiling a record-breaking 87,500 square feet, updated Colonel Sanders logo in the Area 51 desert. The event marks the official debut of a massive global re-image campaign that will contemporize 14,000-plus KFC restaurants in over 80 countries over the next few years.
The logo was built off The World's Only Extraterrestrial Highway in Rachel, Nevada, also known as the "UFO Capital of the World," and the epicenter of inter-galactic communication.
The logo consists of 65,000 one-foot by one-foot painted tile pieces that were assembled like a giant jigsaw puzzle: 6,000 red, 14,000 white, 12,000 eggshell, 5,000 beige and 28,000 black."
-- press release (via Michael Castellon)
It's big and beautiful, but first? This giant cover for Maxim magazine must be a public service announcement then, if KFC's is the first ad. Then there was this wonderful iPod-from-space prank. Not to mention this whole roofvertising and mapvertising thing. But still, well done.