The National Federation for the Blind claims Target's website is not accessible for blind consumers and their suit was allowed to go forward this week.
"Explaining the ramification of the ruling, Mazen M. Basrawi, Equal Justice Works Fellow at Disability Rights Advocates, noted that: "the court clarified that the law requires that any place of public accommodation is required to ensure that it does not discriminate when it uses the internet as a means to enhance the services it offers at a physical location."(press release)
Think you might be next? Talk to Kestrell, my MIT colleague who specializes in accessibility for the blind, or buy yourself a book.
Anyway, this particular suit is a good thing. A site optimized for blind users is more convenient for everybody.
-- via three minds
Tool: How Color-Blind People See Your Ad
Advertising for the Color-Blind