I wrote about
advertisimg teletubbies before, and here's a (sort of) new twist: Media Post
profiles the
Adwalkers. The novelty of the twist is primarily in the kevlar-looking outfit. Adwalkers are also interactive. "
They walk around in public venues where the client's target audience is likely to gather, with the client's message beaming from their chest. These psuedo-cyborgs invite conversation, then interaction, through games, contest entries or special offers. They deliver both engagement and the ability to measure response."