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The map of the place. The white borders to the site - North Laguna Beach and South Laguna Beach - promise that the world will grow in the future. See how the virtual town compares to the real one on Google maps.
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A close-up view of the map. Quite a few places to hang out and shop. Names of the streets are real.
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Zooming in closer - a virtual Laguna Beach street. No billboards yet.
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The houses on the hills are actually flat decorative facades and create a weird Truman Show kind of feeling. VLB is not connected to the rest of There; you actually need to download a separate customized client. The place is physically limited by mountains that you can't climb over. The blimp in the sky advertises the Emporio-Optic store (I think). A store with the same name exists in the real world.
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This is the in-world version. You can buy glasses there.
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A surf shop where you can buy clothes. Your avatar comes endowed with 5000 MTV$. You can buy more money at an exchange rate of $1-MTV$ 1800.
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ATMs are conveniently located around the city and allow to get virtual cash from within the game.
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The cinema plays an episode from the show. Don't know if there are any commercial breaks. That would be fun, though.
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Quite a few people on the beach despite the early AM hour.