And you thought Chevy would give up on the whole consumer-generated-ads idea after what happened to their Tahoe initiative. No, and this time they are doing something very cool:
"All US college students can participate in The Chevy Super Bowl College Ad Challenge. Teams of up to three students will create the concept for a commercial promoting Chevrolet’s new lineup of cars and crossovers, specifically the Aveo, Cobalt, HHR, and Equinox. The winning team will participate in the production process as their concept is developed and made into a 30-second television commercial. The students' commercial will then air during Super Bowl XLI on February 4, 2007."
-- press release (thanks, Nellie)