Reebok launched an interactive ad campaign on Dish Network running commercials embedded with an interactive overlay that allow consumers to "click through to a fully branded, interactive Rbk iAd, which is a web-like screen on the television where viewers can watch long-form interviews of an individual Rbk NFL star of the week" (press release, pdf). "They [viewers] can also play football-trivia games in an attempt to win pro jerseys and, later in the campaign, order replica jerseys by entering credit-card information via their remote controls" (Multichannel News).
-- via Convergence Culture
