IPG Launches Emerging Media Lab

Media Post's print issue writes (free reg.) about Interpublic's new Emerging Media Lab in NYC LA. "The Lab’s main area comprises a series of wall-less “rooms” — kitchen, den, clubhouse, and conference space, among others — that represent areas of the home in which consumers interact with media. Conspicuously absent is a bathroom. However, there are several mobile carts, fully loaded with Apple iPods, Nokia SmartPhones, LG Vcast cell phones, Sanyo streaming videophones, Sony Walkman MP3 players, and Location Free TVs."