Podcasting: Advertising on iPod



New craze: podcasting. Listeners pull digital audio files from websites down to computers and devices where the audio can be played back at a listener's convenience. Audio includes not only MP3 music, but also talk shows, personal audio diaries and more. It can include advertising, too. Plus Apple recently announced the release of iPod Photo.

More:
Everything you need to know about podcasting from Wikipedia and ITWorld.
Jeff Jarvis's take on how podcasting may change the future of advertising.

Keywords: podcasting, iPod, advertising, digital audio, time delay
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