A Danish company ViZoo develop free-floating holograms, created by projecting an image onto a special see-through screen. The hologram merges with the foreground and background to create an illusion in a real-life setting. Pictured is a frame from their campaign for a Copenhagen's fashion boutique. See more.
In ViZoo's own words, "How people react when a young woman suddenly appears in the middle of a shop floor in a fashion boutique on Stroget (Copenhagen's main shopping street) and tries on clothes totally oblivious to her surroundings - and after closing time, too!"
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Stereoscopic Advertising, Part I
Keywords: stereoscopic advertising, 3d advertising, advertising holograms
