"Ink-In-Motion is a flashing electronic display that gives advertisers the proven promotional sales lift of motion displays in a paper-thin package. Because a typical Ink-In-Motion display can animate continuously for up to 6 months using just two AA batteries, these displays are ideal for high-impact POP signs in retail environments where power plug access is often limited. In addition to long battery life, these displays can be easily viewed from all angles and under virtually any lighting condition."
-- E Ink press release -- Midori Mark Co, maker of Ink-in-Motion
Keywords: digital advertising technology, electronic ink, POP/POS displays