"Adtag and Adcopy provide advertisers with the ability to create multiple versions of TV ads and send them simultaneously to different market segments – all with one buy. These sophisticated segmentation products allow advertisers to easily tailor the mix of commercials without sacrificing reach to build a brand across an entire market(s)."
"Television commercials can Visible World's intelliSpot capabilities to become data-driven, leveraging databases that contain information on demographics, program content, product inventory, or event the weather. In this way, each commercial version adapts to whether it is being shown in a program or neighborhood that has more young families than older couples, or vice versa".
