TiVo To Insert Ads Into FastForward

This came in just as I was finishing my piece "How to stop worrying and learn to love TiVo". Now I have to rewrite the whole thing.

"By March, TiVo viewers will see "billboards," or small logos, popping up over TV commercials as they fast-forward through them, offering contest entries, giveaways or links to other ads. If a viewer "opts in" to the ad, their contact information will be downloaded to that advertiser — exclusively and by permission only — so even more direct marketing can take place."
--LA Times

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Keywords: tivo, pvr advertising, interactive advertising, future of pvr
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