![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP0eZJNyMoep5prFUoOIpXMMz9aB3I_cU2z5xQ_-BuCc3eDE36dL8zDBIXgRF-l_Yg-CUuAMxxUcJFam1NNyxR9IwLBEtIWqHbPMwYbZPhF4iBenjzHxsqn7ihA7tYz0JO5dUbMg/s400/axe-sms-print.jpg)
This Axe ad from Uruguay is the best mobile "send SMS and get something" implementation I've seen. Send a text message after dark to a phone number listed on the ad, and you'll get the missing fragment of the picture. Good teaser, meaningful payback. Very smart.
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