![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi68A1vaoSpGIrc19uLQUr5U1qV_c8qgpajHOwjuAuoayE47x8S1GxPNHAE7CyA5EZ65FWt5Bkrlq9J3Iujp1xlkBtvSNmuWFMW3ynE_FUMzbTFhOpk4hy_Vd2OfsRXvuuxw-Ynqg/s400/google-wave-advertising.png)
Google Wave is too pristine: a couple of mentions of advertising among largely unrelated public waves, hardly a single search result for "branding". But despair not, we've got you covered with plenty of illustrated ideas on how to bake ads into this hot new medium.
I really hope Wave takes off; we are way overdue for some innovation in email (that's how I see it, as the next generation of email). But I also see how it can easily remain a marginalized medium akin to newsreaders, or become a 5-9 tool like Outlook with its calendar, to-do lists and other features that only are rarely used after you've checked out for the day.
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