Advertising Lab: Lucky Magazine Intergrates PayPal's Text2Buy

Advertising Lab

Lucky Magazine Intergrates PayPal's Text2Buy

GenDigital says Lucky Magazine has integrated PayPal's Text2Buy technology into its September issue. Readers can text in the things they want to buy and the stuff will get shipped to the address stored with PayPal.
-- via PSFK

- Tuesday, July 11, 2006

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My name is Ilya Vedrashko. By day, I work at Hill Holliday ad agency in Boston where I head up a consumer intelligence practice. Before that, I was at MIT CMS and its Convergence Culture group.

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