NY Times Tests E-Paper; Advertisers Interested

image source: NY Times

It turns out that NY Times is among the newspapers that are exploring the new electronic paper technology; Belgian Te Dijd started their test earlier this month. "The devices used by De Tijd, called the iLiad E-reader, are made by iRex Technologies, a spinoff of Royal Philips Electronics. Sony will introduce its version of an e-reader with the microcapsule technology later this year. The devices, which will be able to download books, newspapers and podcasts, are expected to cost about $400. While the devices may display only in grays, they are interesting enough to attract some advertising agencies to participate in the tests."
-- NY Times
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