Closed Spaces: In-Flight Advertising

Emerging in-flight technologies:

  • On-demand (CD-ROM) video entertainment enabling passengers to "order up" their choice of movies or other programming at any time (as opposed to directly-distributed programming, which provides a pre-established cycle/schedule of programs)
  • Broadcast television/Direct television: live, real-time video broadcast feeds via satellite
  • In-seat power outlets for notebook computer use
  • Exterior-mounted video cameras displaying exterior flight view to passengers
  • Intranet access (stored on server in cabin)
  • Internet access (stored on WWW server)
  • Incorporation of "Smart Card" technologies at the seat for payment services
--World Airline Entertainment Association (also check currently available high-end technologies).

"Some airline passengers will soon find out as they pass their in-flight time playing popular video games, thanks to an alliance between Rockwell Collins and Nintendo. Rockwell Collins' in-flight entertainment system will offer a selection of more than 30 Nintendo Game Boy games on select twin-aisle aircraft."
--press release, July '04

" Currently, the Virgin's aircraft are outfitted with four different systems. The newest, V-Port, offers Video on Demand and will soon let you send & receive e-mails and surf the intranet. Some of Virgin’s 747-400 and A340 aircraft are equipped with Virgin Arcadia, an interactive entertainment system by Rockwell Collins."
-- press release, June '04

" Each month over 23 million passengers travel on airlines offering advertising-supported inflight television services. "
--Airline Advertising Bureau

"Melbourne-based company Inflight Advertising has secured an exclusive agreement with Freedom Air (a subsidiary of Air New Zealand) for sales and marketing rights to advertise on overhead lockers on Freedom aircraft."
--B&T, June '03

Also check an in-flight media directory at

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