Thinking Laterally About Targeting
Tuesday, April 14, 2009"Softcore porn franchise Girls Gone Wild is claiming record sales after one of its ubiquitous basic cable ads accidentally aired during a live telecast of the Good Friday service at the Vatican.
GGW CEO Joe Francis says he received a record spike in sales.
'We may have tapped into a whole new market,' Francis said. 'It seems that many of the same people interested in the Pope’s message are also interested in ours.'"
- THR
"Lateral thinking is about reasoning that is not immediately obvious and about ideas that may not be obtainable by using only traditional step-by-step logic." (wiki)
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1 comments: Responses to “ Thinking Laterally About Targeting ”
By Ken on 14/4/09 9:24 PM
Interesting. Although a 2am spot in Philly? I wonder if they even got a measurable spike. They could have issued the press release to milk it for some additional publicity, and as lateral targeting it wasn't successful.