Thinking Laterally About Targeting

"Softcore porn franchise Girls Gone Wild is claiming record sales after one of its ubiquitous basic cable ads accidentally aired during a live telecast of the Good Friday service at the Vatican.

GGW CEO Joe Francis says he received a record spike in sales.

'We may have tapped into a whole new market,' Francis said. 'It seems that many of the same people interested in the Pope’s message are also interested in ours.'"


"Lateral thinking is about reasoning that is not immediately obvious and about ideas that may not be obtainable by using only traditional step-by-step logic." (wiki)

1 comment:

  1. Interesting. Although a 2am spot in Philly? I wonder if they even got a measurable spike. They could have issued the press release to milk it for some additional publicity, and as lateral targeting it wasn't successful.


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