"Anyone who knows anything about advertising knows that experiencing a product has far more impact than experiencing an ad."
- Bob Hoffman in The Ad Contrarian eBook (pdf)
I don't agree it's always the case. Ads for Schwepps, for example, are much more fun than the carbonated water they peddle. But there are plenty of other soundbites in that ebook that you can believe in, like the one on the difference between puzzles and mysteries (read it yourself).
Or this one: "As we all know, In American business there is nothing stupider than the people who had the job before we did."