The Economics of YouTube

On Silicon Alley Insider: "Assuming YouTube delivers the 75 billion streams that Credit Suisse projects for 2009, and assuming YouTube manages to slot an ad for every stream (which is practically speaking, impossible, given the nature of much of their content), YouTube would have to achieve a $9.48 CPM for every video impression shown."

Pay-Per-View as Ad Model for YouTube
Hulu vs. YouTube

1 comment:

  1. Even so, Youtube can still make money if they even hit a fraction of that number.


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