"Haggle" Button Boosts Sales



Fascinating: a case study on Marketing Sherpa about an online golf equipment retailer that added a "make an offer" button and saw its sales jump by 685% in a year.

Did you know that "click here" makes people click there?

2 comments:

  1. wont this drive the price down?

    ReplyDelete
  2. That's the point. Due to some regulations, they can't advertise discounts, so that's a way around for them.

    ReplyDelete

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