A few months ago, I shared a few thoughts for entrepreneurs who plan to bankroll their start-ups through advertising. One of the tips was about removing friction from the ad sales process, and a good place to start would be to drop a media kit into an easy to find spot online. If you think this not-so-groundbraking idea makes sense, take a look at the new product introduced a couple of weeks ago about by one of AdLab's sponsors, Balihoo. Balihoo Publisher Edition is "a web-based application that enables media owners and publishers to position and sell the full breadth of their inventory directly to media buyers and advertisers." Below is a video promo from TechInsights that is launching its ad sales site built on Balihoo Publisher Edition in September.
You really need to label your sponsored posted as such. Everyone else who monetizes web publications does this.
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