The inconvenient truth brought to you by the Interbrand's Brandjunkie survey: "When asked about which brands were really serious about sustainable development, brandjunkies offered a resounding, and—perhaps you may want to sit down for this—surprising consensus. Who is really going green? Answer: NOBODY."
On the other hand, 74% of the 2000 respondents come from marketing, so it's not horribly representative.
I love the blog, i like what you are doing looking at what is the future of advertising. As an advertising student I want to keep up to date with everything that is changing in advertising.
ReplyDeleteI have specifically been watching what is being done with videogame advertising at my blog http://adsingames.blogspot.com/. I would be interesting in knowing where good places to get information are so i can include some of it in my discussions