Some time ago, I came across and posted a quick note about Balihoo, a tool for media planners and buyers, then still in beta. The company now is back to AdLab with a series of guest posts by Balihoo's Shane Vaughan explaining how to use the tool's many features. The first installment follows.
What is Balihoo?
Balihoo is the only on-demand media buying and planning platform that provides intelligent software-PLUS-services to media professionals across all mediums.
So what does that mean?
Balihoo makes the lives of media professionals easier.
Media buyers use Balihoo because it streamlines the media research, selection, and request-for-proposal processes and then aggregates that information into one easy-to-use location that’s sharable across their organization.
Media sellers use Balihoo to communicate with buyers in one standard interface and increase sales through enhanced visibility of their media properties.
Balihoo is designed to take the frustration out of managing the exchange of data between media buyers and sellers and reduce administrative burdens: no more wading through an overwhelming choice of advertising opportunities, cutting and pasting from several documents into one, and time-consuming attempts to harness data.
Balihoo allows media professionals to:
- Build a consideration set by searching the world’s largest collection of cross-medium advertising opportunities
- Do more with less. Fully-customizable RFI / RFP modules provide a common interface for data gathering; responses auto-flow into online worksheets for analysis; Balihoo’s on-call data services team acts as an extension of your organization
- Centralize knowledge and securely store data for sharing across teams and offices for improved decision making and reduced turnover costs.
In the next post, we’ll discuss Balihoo’s solution in greater detail. Stay tuned.
[The above is a post by AdLab's advertiser.]