Study: Scientific Jargon Sounds Convincing - Advertising Lab: future of advertising and advertising technology

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Study: Scientific Jargon Sounds Convincing

Thursday, March 27, 2008

Researchers at Yale established that "explanations of psychological phenomena seem to generate more public interest when they contain neuroscientific information."

Here's an automatic computer science paper generator and a postmodern essay generator, both very convincing, the former so much that it got its creators accepted at an academic conference.

-- via Neuroscience Marketing

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