Firebrand, the ads-as-content TV show, will shut down, NY Times says. (Gawker says it's already dead, although the site is still up as of this writing.)
About one month ago, there was a heated debate on AdRants about whether Firebrand would survive, and for how long. Steve Hall generously gave it 18 months. A Firebrand exec replied that "Our model proves, once and for all, that marketing can be entertaining AND effective. And that viewers will gladly watch commercials. They just don't like to be interrupted...and won't watch bad commercials." She said the viewership was strong. It wasn't.