One of the most viewed and emailed stories on Newsweek.com this weekend thanks to the Digg effect is an opinion piece about that overhyped thing called the Internet by Clifford Stoll, the author of Silicon Snake Oil: Second Thoughts on the Information Highway:
"We're promised instant catalog shopping--just point and click for great deals. We'll order airline tickets over the network, make restaurant reservations and negotiate sales contracts. Stores will become obselete. So how come my local mall does more business in an afternoon than the entire Internet handles in a month? Even if there were a trustworthy way to send money over the Internet--which there isn't--the network is missing a most essential ingredient of capitalism: salespeople."
Intersting connection to salespeople.
ReplyDeleteThis topic came up in another post about traditional branding vs. online marketing tactics.
http://www.adgabber.com/forum/topic/show?id=546804%3ATopic%3A86266&page=1&commentId=546804%3AComment%3A86572&x=1#546804Comment86572