ColorZip developed ColorCodes that can be read by camera phones from the TV screens. "Viewers will be able to simply point their camera phones at the screen to capture the codes and get directed to Internet sites where they can purchase goods or learn more about the programs they are watching. Content can be delivered as video, photos, music, text or a link to a website that automatically opens. The server provides real-time data on when and where customers are making a Colorzip connection, making it ideal for CRM research."
-- RFID in Japan, more at WWMNA
Earlier:
Data Transmission Through Visible Light
