Advertising Lab

January 31, 2006

Bible Preloaded on USB Drive



All sixty books of the Bible come preloaded onto this $29.99 USB thumb drive. A great illustration of the emerging content distribution model, discussed here on many occasions:
  • USB Drive The Size of Credit Card
  • Ads On Memory Stick
  • Converting Bits Back Into Atoms
  • Branded Gizmos: Pez to Dispense Music
  • Stones' New Album Comes on Flash Card
  • Cell Phones as Media Playback Devices
  • Content-Vending Machines
  • Coke Vending Machines To Sell Digital Content
  • Video Vending Machines
- Tuesday, January 31, 2006
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My name is Ilya Vedrashko. By day, I work at Hill Holliday ad agency in Boston doing R&D. Before that, I was at MIT CMS and its Convergence Culture group.

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