Earlier, I posted about branded IM avatars, and elsewhere I talked about the potential for brand advertising on userpics - avatar-like images on many blogging sites that provide a tiny (100x100 pixels) window for expression of user's individuality. During a recent round of city elections in Moscow, a lot of campaigning was conducted through such mini-ads in the Russian sector of LiveJournal. Now AdLand (through Marketallica) notes a similar trend on forum sites - advertising through the so-called userbars, small rectangle images added to the user's signature after each post.
