Wall Street Journal Online (hurry up before they lock it)
"Readers have long been able to shun magazine ads by simply turning the page. But advertisers are seeking more ways to command busy consumers' attention in the digital age. "Ink on paper really doesn't cut it when everyone has cellphones, Game Boys and Internet interactivity," says Tim Clegg, chief executive of Americhip, a Torrance, Calif., company that helped to devise the WB inserts. Advertisers are increasingly creating print promotions designed to stop readers in their tracks."